Case Study: BSI Engineering boosts qualified pipeline with Magnet Co’s Webflow lead-gen website

BSI Engineering streamlines lead generation with Magnet in 2024

BSI Engineering, an employee-owned engineering firm with deep expertise across multiple industries, faced the challenge of a website that undersold its technical authority and failed to generate qualified leads. Their outdated site lost potential buyers to generic templates and created a dependency on developers for updates. Magnet was engaged to rebuild the firm's positioning, information architecture, and website on Webflow to transform it into an effective lead-generation platform.

Magnet implemented a comprehensive solution that included a new messaging system, a buyer-intent content architecture, and a sophisticated Webflow build. This provided BSI's marketing team with a CMS they could run independently, eliminating developer tickets. The results were a platform that matches the firm's sophistication, driving qualified inquiries from well-informed prospects. Marketing can now maintain and iterate on the site without vendor dependency, allowing every optimization to compound for sustained growth.

BSI Engineering