Case Study: MBC achieves scalable multi-country subscriber management with Magnaquest SURE

MBC scales to 450K HD boxes with Magnaquest

MBC, a major private free-to-air satellite broadcaster in the Middle East and North Africa, was planning to launch a multi-country HD content platform. Their challenge involved finding an automated system to handle dynamic subscription management, customized promotions, and complex multi-currency operations through an extensive dealer network.

Magnaquest implemented its SURE platform to provide MBC with a seamless, end-to-end solution. The platform enabled the rapid rollout of services across multiple GCC countries, featuring multi-language interfaces and integrations with key payment and provisioning systems. As a result, MBC deployed a highly scalable, automated subscriber management system, distributing 450K HD boxes and gaining the ability to create faster product bundles and targeted promotions to acquire and retain customers.

MBC (Middle East Broadcasting Center)