Case Study: Azam Media launches DTH and PPV services across Africa with Magnaquest's SURE platform

Azam Media launches DTH and PPV across 7 countries with Magnaquest

Azam Media, a leading digital satellite television service in East Africa, faced challenges in managing its multi-country and multi-currency operations, varied taxation rules, dealer management, and the need to launch new pay-per-view services. They required a flexible, scalable convergent billing system to support their growth. To meet this need, they partnered with vendor Magnaquest and implemented its SURE subscription management solution.

Magnaquest's SURE platform provided Azam Media with an extensively configurable product catalog to launch customized offerings and PPV services across different countries, currencies, and tax structures. The solution integrated with numerous local payment gateways and provided role-based access for its dealer network. As a result, Azam Media successfully launched its DTH and PPV services across multiple countries in Sub-Saharan Africa, effectively monetizing its content and managing its customer lifecycle.

Azam Media