Case Study: Phaidon Press consolidates 80 apps into one master app with MagLoft

Phaidon Press consolidates 80 apps with MagLoft

Phaidon Press, a publisher of art and design books, faced a significant challenge when changes to the Apple App Store forced them to migrate 80 individual city guide apps into a single master application. Their Head of Digital, Bavish Shah, approached MagLoft for a digital publishing solution to consolidate these apps and manage their content more effectively.

MagLoft implemented a custom solution by creating a special content design and a converter that automatically transformed Phaidon's structured data into advanced page layouts. This allowed Phaidon to quickly launch a new master app where city guides were published as mini books. The results included dramatically reduced production and maintenance costs, the ability to instantly publish content updates without app store submissions, and the creation of responsive content that works on any device. MagLoft empowered Phaidon's business model with new capabilities for cross-selling and bundle pricing.

Phaidon Press