Case Study: Phaidon Press achieves consolidation of 80 city-guide apps into a single responsive master app with MagLoft

How We Helped Phaidon Consolidate 80 Apps Into A Single Custom App

Phaidon Press faced a major digital challenge: they had published around 80 individual city-guide apps that were costly to maintain and at risk of removal under new Apple App Store guidelines. Phaidon Press engaged MagLoft to develop a custom solution to consolidate those apps into a single, manageable product.

MagLoft built a custom content design and an automated converter to ingest Phaidon’s structured data and publish each city guide as mini-books inside one master app, all managed through the MagLoft portal. The result: 80 individual apps consolidated into a single responsive app that reads well on any device, instant content updates instead of per-app submissions, reduced production and maintenance costs, and new commercial capabilities like cross-selling and bundle pricing.

Phaidon Press

Bavish Shah

Head of Digital