Case Study: Phaidon Press achieves centralized interactive digital publishing and reduced production costs with MagLoft

Digital Publishing Solution from MagLoft is Perfect for Print Publishers

Phaidon Press, an international UK-based publishing house, needed a way to move print titles like Wallpaper City Guides (and custom apps such as Where Chefs Eat) into a scalable digital format. Head of Digital Bavish Shah engaged MagLoft for a Digital Publishing Solution to consolidate dozens of city-guide apps, streamline production and maintenance, and improve purchase flows and reader engagement.

MagLoft created a custom interactive, centralized app and content design, built a converter to automatically turn Phaidon’s structured data into app content, and provided the MagLoft portal for ongoing content management. The MagLoft solution consolidated multiple apps into one storefront, significantly reduced production and maintenance costs, sped time‑to‑market, and enabled cross‑selling, bundle pricing and improved app retention with minimal ongoing effort from Phaidon.

Phaidon Press