Case Study: Traidcraft boosts multichannel sales with Maginus eCommerce and OMS

Traidcraft Goes Live with New eCommerce Solution

Traidcraft, the UK’s leading fair trade organisation, needed a new eCommerce solution to support its growing multichannel business and improve interaction across B2B and B2C channels. The company turned to Maginus, using Maginus OMS and Maginus eCommerce to better manage orders, products, promotions, and customer information across its sales channels.

Maginus implemented a centrally managed eCommerce platform with CMS, SEO tools, Google Analytics tracking, and improved merchandising features to help Traidcraft run the site more efficiently and deliver a better customer experience. The results included a 22% increase in visitors, a 20% rise in conversion rate, a 16% increase in organic search traffic, and a 16% lift in revenue per visit, while giving Traidcraft greater flexibility to manage content and promotions in-house.

Traidcraft

Lesley Heeley

Head of IT