Case Study: Co-op increases sales by 30% with Maginus OMS & eCommerce

The Co-operative Electrical Increase Sales by 30% with Maginus

Co-op Electrical Shop, part of the Co-op Group, needed to redevelop its online presence and improve the customer experience while balancing sales across web and call centre channels. The company turned to Maginus and its Maginus OMS and eCommerce solution to create a more efficient multichannel retail operation with better control over sales, fulfilment, and service.

Maginus implemented a single point of control for multichannel sales and fulfilment, giving Co-op real-time inventory and delivery information, automatic product removal when stock was unavailable, and customer delivery-date selection linked to logistics data. The results were strong: Co-op increased sales by 30%, grew website-driven business from 35% to 70%, and significantly reduced the load on its call centre.

Co-op