Case Study: Tanners Wines improves CRM and marketing with Maginus OMS

Tanners Choose Maginus OMS to Support Growing Business

Tanners Wines, a leading fine wine merchant selling through stores, mail order, brochures, web and catalogue, needed a better way to manage customers and support its growing business. They turned to Maginus for an end-to-end business solution, including Maginus OMS, to improve operations and customer management.

Maginus implemented Maginus OMS across back office, sales operations, warehousing, financials, purchasing, and in-store POS. The new system replaced Trinity Drinkmaster and delivered improved CRM and marketing, more effective targeted promotions, greater efficiency, reduced costs, and wine-specific functionality such as En primeur, bonded warehousing, and customs & excise reporting.

Tanners Wines

Sian Griffiths

Financial Director