Case Study: Robinsons Country Leisure achieves growth and efficiency gains with Maginus OMS

Robinsons Country Leisure Install a New System to Improve Growth

Robinsons Country Leisure Ltd, the UK’s leading supplier of equestrian and country leisure products, needed a new system to support future growth across mail order, retail, web and international sales. Maginus was chosen to provide Maginus OMS, with requirements including a fully integrated website, Oracle database support and strong mail order functionality.

Maginus implemented a flexible multichannel order management solution that automated web order capture, improved promotions handling, integrated with the existing EPOS system and supported better stock control, warehouse efficiency and customer service. The results included faster and more accurate order fulfilment, reduced call-centre queries, a 20% reduction in shop stockholding, and a plan for the system to pay for itself within three years through higher web and international turnover and operational savings.

Robinsons Country Leisure

Nigel Best

Financial Director