Case Study: Fortnum & Mason achieves a single view of customers and inventory with Maginus Microsoft Dynamics AX

Fortnum & Mason - Customer Case Study

Fortnum & Mason, the iconic British luxury retailer, needed a way to replace a patchwork of systems and manage customer interactions consistently across multiple channels, including stores, online, call centre, catalogues, and B2B sales. With highly seasonal demand and an international customer base, Fortnum & Mason turned to Maginus and Microsoft Dynamics AX to support a single, joined-up customer and operations platform.

Maginus implemented Microsoft Dynamics AX 2009 for back-office functions and AX 2012 for Retail at point of sale, creating a single view of customer, inventory, and order history across channels. The solution enabled real-time stock visibility, cross-channel order fulfilment, flexible payments, tax-free and flight validation at Heathrow T5, and enhanced hamper-building functionality, helping Fortnum & Mason deliver more consistent service and better inventory control, especially during peak trading periods.

Fortnum & Mason