Case Study: ERA Everywhere modernises B2B ordering with Maginus Episerver eCommerce

ERA Modernise Home Security Products Website with Episerver from Maginus

ERA Everywhere, part of ERA, a long-established UK manufacturer of residential security products, wanted to modernise its traditionally offline sales model and move more business online. With more than 12,000 SKUs to manage, the company needed a robust B2B website that could support both existing customers placing repeat orders and new customers exploring the range, while also providing strong account management and easy access to product information.

Maginus delivered the ERA Everywhere site using Episerver, enhanced with EPiServer FIND for smarter search and navigation. The solution introduced clear customer journeys, quick ordering, dynamic product discovery, and access to technical sheets, fitting instructions, imagery, and videos. Results were strong: the site launched in 2017, received extremely positive feedback, exceeded adoption expectations, and is now forecast to become ERA’s dominant ordering channel over its five-year plan.

ERA Everywhere