Case Study: Aldridge Security achieves record online sales with Maginus eCommerce & CMS

Aldridge Security Gain Record Sales Online

Aldridge Security, the UK and Ireland’s largest trade-only security wholesaler, wanted to strengthen its online presence, improve customer service, and increase revenue through a better eCommerce experience. To do this, it partnered with Maginus to deliver an eCommerce and CMS platform that could integrate with its existing back office systems and support its complex B2B pricing and stock requirements.

Maginus implemented a tightly integrated eCommerce solution with improved design, guided navigation, search, promotions, and merchandising to create a better online customer journey. The new site delivered record online sales, including a 15.7% year-on-year increase in online sales value and a 34.5% rise in online orders, while also boosting customer registrations and helping Aldridge Security acquire new B2B customers online.

Aldridge Security

Bryn Thomas

eCommerce Manager