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32 Case Studies
Case Study: Coachwise achieves secure, improved eCommerce with Maginus
A Maginus Case Study
4 New eCommerce Sites for Coachwise
Coachwise UK, through its commercial arm Coachwise Ltd, is a specialist publisher and mail order/online retailer of sports books, DVDs, training tools and sports software. Already using Maginus OMS, the company needed to take its eCommerce channel to the next level by launching four new secure web sites for its main brand and partner organisations, while improving customer service, fulfilment and marketing.
Maginus implemented Maginus OMS & eCommerce to build four SEO-optimised, PCI-compliant sites with integrated back-office control, CMS management, Parcelforce tracking, and Google Analytics/ecommerce tracking. The new solution gave Coachwise complete control over its online presence, improved website usability and search visibility, and enabled better measurement of visitor and order data so Maginus could help increase the value of Coachwise’s online channel.
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Coachwise
Karen Shead
Head of Campaigns