Case Study: Akbank reinvents its digital banking experience with MagiClick Digital Solutions

Akbank overhauls digital banking experience with MagiClick across 50+ stakeholder workshops and 40+ benchmark reviews

Akbank, a leading private bank in Turkey and a recognized leader in digital banking, sought to completely overhaul its website to better align with modern user expectations and enhance its digital experience. They engaged their long-term digital partner, MagiClick Digital Solutions, to undertake this project, which involved a full redesign and development on the SharePoint CMS platform.

MagiClick implemented a comprehensive solution beginning with extensive UX research, including stakeholder workshops and competitor analysis, followed by full-stack development focused on performance, accessibility, and security. The result was a modern, intuitive, and high-performing website that supports Akbank's customer-centric approach. This successful digital transformation contributed to Akbank being recognized by Euromoney as CEE's Best Digital Bank in 2024.

Akbank