Case Study: Aetna International reimagines mobile-first digital customer acquisition with MagiClick Digital Solutions

Aetna International improves iPMI quote experience in weeks with MagiClick Digital Solutions

aetna international, a subsidiary of CVS Health, wanted to reimagine the digital customer experience for its International Private Medical Insurance (iPMI) product. They engaged MagiClick Digital Solutions to discover what would constitute the ultimate mobile-first quote experience, aiming to leverage automation and better understand customer healthcare needs.

MagiClick ran an intensive discovery and ideation project that included competitor analysis, user testing, and stakeholder interviews. Their team presented a future vision for the optimal user journey, providing essential insights into required customer experience fixes and creative ideas for the customer journey. The client was highly impressed with MagiClick's agility and the quality of work delivered in a short timeframe, which enabled them to make the case for a strategic project based on those insights.

Aetna International