Case Study: What’s In My Jar boosts user engagement with MagicBell

What’s In My Jar Shapes Its Customer Journey with MagicBell

What’s In My Jar, an AI-powered skincare platform, needed to increase user engagement for its online community but found that its email notification system for forum interactions was ineffective. Users often ignored the emails, intending to check the website later but never doing so. The company sought an alternative in-platform notification solution and chose to implement MagicBell's notification service.

MagicBell provided a simple-to-integrate, multi-channel notification system that was fully implemented in about a week. The solution replaced the neglected email alerts with a discrete in-app bell icon that alerts users to new activity. This created a much more effective user engagement strategy that was aligned with the company's vision. MagicBell's philosophy of "less is more" ensured users were notified without being annoyed, helping to retain them as the platform grows.

What’s In My Jar

Stefan Hesse

Software Engineer