Magical
8 Case Studies
A Magical Case Study
MobyMax, an edtech company, faced repetitive and time-consuming challenges in its customer success operations. Customer Success Expert Emily Stewart spent significant time daily typing the same responses to common support queries and manually transferring data between systems like Salesforce and Salesloft. This tab-switching and copy-pasting was visually overstimulating and a major drain on productivity and sanity.
The solution was implementing Magical, a text expander and automation tool. Emily used Magical to create shortcuts for frequent responses and, more powerfully, used its variables and transfer features to automatically pull consistent data from one tab to another. This saved her an average of 30+ minutes per day, auto-transferred over 5,000 data bits, and allowed her to create 20+ shortcuts, drastically cutting down stress and ensuring she could complete her workload efficiently.