Case Study: Packt modernizes eCommerce and boosts integrations with magic42 and Adobe Commerce Cloud

Packt migrates to Adobe Commerce Cloud with magic42 and supports 3 sales formats

Packt, a global publishing company based in Birmingham, faced the challenge of migrating from a legacy Drupal platform to bring stability to its eCommerce operations. They partnered with the vendor magic42 to undertake a replatforming project to Adobe Commerce Cloud, aiming to modernize their online presence and maximize integrations with their existing processes and systems.

magic42 implemented a comprehensive solution on Adobe Commerce, which included developing custom 'Add to Basket' functionality for Packt's complex pricing, integrating Algolia for superior search, structuring complex product data attributes, and establishing a multi-store setup with hreflang tagging for their global business. magic42 also provided team training by Adobe Commerce specialists, enabling Packt to work independently. The results were a future-proofed, flexible platform that provided a localized experience for international customers and helped users make informed buying decisions.

Packt