Case Study: Motaclan improves parts search and ERP integration with magic42

Motaclan improves parts search for 80% of visitors with magic42

Motaclan, an automotive parts retailer operating in both B2B and B2C markets, needed to improve the performance and user experience of its non-performing WooCommerce website. The company sought to expand its range of parts and required enhanced search functionality and integrations with its Merlin ERP system. They approached the eCommerce development agency magic42 for assistance.

magic42 implemented a comprehensive solution that included a user-friendly part finder tool, an advanced Doofinder search integration, and full catalogue synchronization with Merlin ERP. The agency also provided SEO, PPC, and Klaviyo email marketing services. As a result, Motaclan's website saw improved search engine rankings and a transformed eCommerce capability, leading to a more effective sales platform. The client reported that magic42 provided clear, informed guidance and detailed communication throughout the project.

Motaclan