Case Study: Bed Factory Direct boosts B2C eCommerce with Shopify Plus and magic42

Bed Factory Direct cuts ecommerce TCO by avoiding apps with magic42

Bed Factory Direct, a UK-based bed specialist, faced escalating development costs and limited flexibility on their Magento Open Source site, especially as their product range grew more complex. Their existing agency lacked the necessary eCommerce expertise, so they engaged magic42 to explore a replatforming solution through an Envision Workshop.

magic42 successfully migrated the customer to Shopify Plus, implementing a complex product configurator and key integrations with RetailSystem, ShipperHQ, Doofinder, and Klaviyo. This streamlined the customer journey, overcame platform limitations, and reduced the total cost of ownership. The solution provided a unified operational view and a smoother user experience designed to increase conversion rates.

Bed Factory Direct