Case Study: Alan Paine improves multi-site eCommerce performance with magic42’s Shopify Plus migration

Alan Paine unifies 4 international sites with magic42

Alan Paine, a B2C retailer, approached vendor magic42 with the challenge of migrating their multi-site eCommerce operation from Magento 2 Open Source to a new platform. They also required a deep integration with their existing ERP system, Prima, to synchronize operations and inventory.

The solution implemented by magic42 involved a full replatforming to Shopify Plus, which included developing custom functionalities like an intelligent size guide and a tag-based variant switcher. magic42 also integrated the four international sites with the Prima ERP, creating a single source of truth for stock and automating order processes. This migration and integration helped Alan Paine automate processes, improve operational efficiency, and enhance the user journey to increase conversions.

Alan Paine