Case Study: Sennheiser Electronic GmbH achieves seamless CRM–ERP integration with Magic Software

Sennheiser Adopts a Sound Approach to Systems Integration

Sennheiser, a global manufacturer of microphones, headphones and wireless systems, needed to integrate a new SugarCRM implementation with its Oracle JD Edwards EnterpriseOne ERP while also future-proofing its entire software landscape. The challenge was to replace time-consuming custom interfaces with a central, scalable integration approach that could handle current and planned systems.

Sennheiser chose the Magic xpi Integration Platform—selected for its Oracle Validated Integration for JD Edwards and a native SugarCRM adapter—after a proof-of-concept demonstrated seamless connectivity and strong technical expertise. The result was a fast, low-code integration that streamlined data flows, eliminated complex interface programming, and provided a hub-and-spoke, future-ready integration backbone for the company.

Sennheiser Electronic GmbH

Klaus Höling

Director IT and Group CIO