Case Study: Datacolor achieves improved efficiencies and customer satisfaction with Magic Software's Magic xpi Integration Platform

Datacolor improves efficiencies and customer satisfaction with Magic xpi Integration Platform

Datacolor, a global leader in color management since 1970 serving customers in more than 65 countries, faced rising pressure to cut costs and boost efficiency during an economic downturn. Sales orders entered in a third-party CRM had to be retyped into Oracle JD Edwards EnterpriseOne by back-office staff, creating duplicated work, data errors and slow customer updates.

Datacolor engaged Forza Consulting to implement the Magic xpi integration platform to connect the CRM and JD Edwards; a week of data mapping automated bidirectional information flow so orders and status updates move seamlessly between systems. The result: single-touch data entry, roughly 50% less manual data entry, fewer duplicates and errors, faster real-time order visibility for sales and customer service, and significant ongoing resource and cost savings.

Datacolor

Mark Callahan

Director IT