Case Study: CBS Outdoor achieves automated, scalable management of thousands of UK advertising spaces with Magic Software's uniPaaS

CBS Outdoor use uniPaaS to Manage   Thousands of Advertising Spaces across the UK

CBS Outdoor, the UK market leader in transport and outdoor advertising, needed a Campaign Registration and Management System to control thousands of advertising spaces across varied formats and locations. Moving from a legacy Magic eDeveloper environment, the company required a configurable solution that could automatically allocate inventory using socio‑demographic and geo‑demographic rules while staying adaptable to rapidly changing industry and customer requirements.

Using Magic Software’s uniPaaS, CBS built an end‑to‑end system that automated resource allocation, avoided duplicate bookings, handled scheduling/rotation/production and supported flexible KPIs and cloud deployment for mobile staff. The solution delivered rapid development and initial cost savings, greater agility for quick business changes, improved customer satisfaction and expanded mobile access for on‑site teams, reinforcing CBS Outdoor’s market leadership.

CBS Outdoor

Dan Read

IT Director