Case Study: New Flag achieves seamless digitalization and process automation with Magic Software’s Magic xpi Integration Platform

Beauty distributor New Flag increases its level of digitization with the Magic xpi low code platform

New Flag, the German beauty distributor and brand incubator operating in 80 countries, needed to modernize its IT landscape as rapid growth had created disconnected systems, data silos, and rising maintenance costs. To support its digital business model, New Flag turned to Magic Software and its Magic xpi integration platform, along with the Magic EDI Service, to connect core applications such as Microsoft Dynamics 365, Spryker, Anaplan, and Shareflex.

Magic Software implemented a central, low-code integration hub that linked ERP, B2B commerce, demand planning, and document management systems, enabling smoother data flows and more automated processes. Since September 2021, New Flag has significantly increased implementation efficiency, eliminated damaging data loss, reduced manual work and errors, improved reporting and connectivity, and created a scalable foundation for future analytics and digitalization.

New Flag

Christian Engl

Associate Director IT Product & Operations