Case Study: Medallion achieves 412% MoM growth and 99% wallet adoption with Magic Wallet SDK

How Medallion was able to achieve 412% MoM growth and 99% customer penetration with Magic’s Wallet SDK

Medallion, a company building web3 communities for music artists, needed to onboard fans who were unfamiliar with crypto without the complexity of traditional wallets. Their challenge was to eliminate the technical barriers and friction of seed phrases to foster direct artist-fan relationships. They partnered with vendor Magic and implemented its Wallet SDK to simplify this process.

Magic's solution provided a seamless login using familiar methods like email and Google authentication, which automatically created a non-custodial wallet for each user. This integration allowed Medallion to achieve a 99% customer penetration rate with Magic wallets and fueled an impressive 412% month-over-month growth in monthly active users, revolutionizing fan engagement for their artists.

Medallion