Case Study: DevBook achieves over 90% conversion with Magic Link

How Devbook Switched From Firebase Auth to Maximize Conversion Rate With Magic

DevBook is a developer-focused search engine that helps users find Stack Overflow and documentation from their IDE. As the team moved away from Firebase and needed an authentication solution that was fast to implement, secure, and frictionless for busy developers, they looked for a better onboarding experience and wanted to avoid building auth from scratch or getting locked into an enterprise-heavy tool.

DevBook switched to Magic Link’s passwordless authentication to simplify login and create a smoother desktop app onboarding flow. With Magic Link, the team implemented auth in just days and saw conversion rate climb past 90%, while users responded very positively to the passwordless experience.

DevBook

Vasek Mlejnsky

Co-Founder