Case Study: Fairmint achieves smoother passwordless Web3 onboarding with Magic Link

Fairmint Uses Magic to Offer the Smoothest User Experience in Web 3.0

Fairmint, a company that provides startups with a platform to raise capital by turning equity into programmable equity, faced the challenge of creating a user-friendly authentication and onboarding process for their web3 platform. They needed to move beyond traditional passwords and complex crypto wallets like MetaMask to appeal to a mainstream audience while maintaining their core requirement of being non-custodial.

Magic provided a passwordless authentication solution using emailed magic links, which delivered a smooth and familiar user experience for Fairmint’s customers. The implementation by Magic was easy for developers and offered responsive customer support. The key result was a drastically streamlined onboarding flow that supported Fairmint’s mission-critical need to remain a non-custodial platform, which they state is fundamental to their business model and value proposition.

Fairmint

Thibauld Favre

CEO