Case Study: AbbyConnect achieves streamlined onboarding and real-time call routing with Magentrix

Magentrix Helps AbbyConnect Virtual Receptionists Answer the Call

AbbyConnect, a family‑owned provider of virtual receptionists, faced growing operational friction as customers repeatedly emailed call routing changes and staff manually entered those updates into Salesforce and three separate systems during onboarding. To reduce errors, speed onboarding and provide real‑time updates, AbbyConnect turned to Magentrix and its Customer Portal solution to integrate customer self‑service directly with their Salesforce CRM.

Magentrix delivered a customized, Salesforce‑integrated portal that AbbyConnect had customer‑ready within three weeks, moving onboarding entirely online and allowing customers to update call routing and view logs without emailing staff. The Magentrix solution eliminated manual data entry into Salesforce, reduced errors and staff workload, improved customer experience (including easier bill estimation), and freed employees to spend more time helping clients — with further Magentrix integrations planned.

AbbyConnect

Nathan Strum

President and CEO