Case Study: DMG Events boosts global scalability and cuts lead follow-up time 40% with Magentrix

dmg events Increases Global Scalability with Magentrix

DMG Events is a global events and industry‑analysis publisher managing over 80 events in 25 countries, and it faced growing pain from rapidly increasing lead volumes. The company needed 24/7 visibility into lead status, transparent reporting on conversion times and lost opportunities, and a simple, Salesforce‑integrated central hub for widely dispersed sales agents — requirements that led DMG Events to choose Magentrix for a portal solution.

Magentrix implemented a Salesforce‑integrated Partner/Agent Portal with CRM integration, file sharing, automation and reporting that was simple to deploy and cost-effective. The solution delivered measurable gains — a 40% reduction in lead follow‑up time and a 50% increase in speed of access to knowledge — enabling DMG Events to scale to 80 shows a year with 100+ agents while improving agent productivity and live reporting.

DMG Events

Faye Black

Group Marketing Director