Case Study: Mediafy scales voucher commerce with Magently’s Magento, Laravel, and Next.js solution

Mediafy processes 130,000 gift purchases in December with Magently

Mediafy, a company within the Bonnier Group operating Tidningskungen and Morot & Co, required a comprehensive platform to manage the sale and redemption of non-cash vouchers for its B2B and B2C customers. They needed to validate a new business model and sought a solution that could be brought to market swiftly. Magently was chosen as the technical partner to determine if Magento could serve as a viable foundation for this project.

Magently designed and implemented a headless e-commerce solution using Magento integrated with Laravel and Next.js/React. This created two primary modes: a purchase store for selling vouchers and a redemption platform for claiming gifts. The infrastructure was migrated to Azure with Kubernetes to enhance stability and optimize costs. The result is a highly scalable and stable system that processed 130,000 gift purchases in a single month, providing Mediafy with a successful and intuitive platform for its users.

Mediafy