Case Study: La Vie boosts mental wellness engagement with Magenest's Yên 10.10 microsite

La Vie plants 54,000 Soul Trees with Magenest

The Vietnamese mineral water brand La Vie sought to develop an engaging microsite for its "Ngày Yên Cùng Thiên Nhiên" campaign to raise awareness for mental health. Partnering with Magenest, the challenge was to create a platform where users could discover their personalized "Soul Tree" and contribute to a city greening initiative, requiring a seamless experience across all devices.

Magenest developed the Yên 10.10 microsite on the Magento 2 platform, which featured a quiz to identify a user's Soul Tree and allowed them to share the result to plant a real tree. The solution included user behavior tracking with Google Tag Manager and data visualization via Google Looker Studio. The campaign was highly successful, with Magenest's work resulting in 54,000 Soul Trees discovered, directly contributing to the creation of a public garden in Ho Chi Minh City.

La Vie