Case Study: La Vie boosts mental health campaign engagement with Magenest's Yên 2.0 microsite

La Vie drives 110,000+ discussions with Magenest

La Vie, a Vietnamese natural mineral water brand part of the Nestlé Group, sought to promote mental well-being through its Bí Kíp Yên Đa Giác Quan campaign. Their challenge was to develop an interactive online experience, the Yên 2.0 microsite, where users could check their positive energy levels and receive personalized relaxation methods. They partnered with vendor Magenest to build this platform.

Magenest developed the Yên 2.0 microsite, which featured a scientifically-backed quiz and integrated ZNS messaging for user communication. The solution included user behavior tracking with Google Tag Manager and data visualization via Google Looker Studio. The campaign achieved remarkable results, ranking in the Top 10 Most Outstanding Communication Campaigns for the month with over 110,000 discussions and 210,000 interactions, significantly spreading its message on mental health.

La Vie