Case Study: Hoang Phuc International builds an omnichannel eCommerce system with Magenest

Hoang Phuc International launches seamless eCommerce with Magenest, updating inventory every 30 minutes

Hoang Phuc International, a Vietnamese fashion retailer, faced significant operational challenges due to using disparate technology platforms (CS Cart, LS Retail, Oracle) that required manual data synchronization. This led to inventory inaccuracies, order abandonment, and cumbersome manual handling of promotions. Partnering with vendor Magenest, Hoang Phuc sought to build a new eCommerce system to automate processes and support an omnichannel vision.

Magenest implemented a solution by migrating Hoang Phuc to Magento 2, which provided powerful customizability and integration capabilities. The new system automated data synchronization with physical stores every 30 minutes, integrated various extensions for improved user experience and promotions, and featured a redesigned, optimized website. The result was a seamless, stable, and fully operational eCommerce system launched ahead of schedule, delivering an international standard shopping experience and meeting the brand's strategic goals.

Hoang Phuc International