Case Study: Abbott Vietnam streamlines order fulfillment with Magenest’s Abbott O2O CLP Portal

Abbott streamlines order fulfillment with Magenest, cutting delivery delays and shipping costs

Abbott Vietnam, a leading global healthcare corporation, faced challenges with its inefficient manual order management system for its network of dealers (CLPs). The process was slow and error-prone, leading to delivery delays and incorrect orders. This issue was exacerbated by their expansion into TikTok Shop sales. Abbott partnered with vendor Magenest to develop a better system that could automatically sync and distribute orders from multiple sales channels.

Magenest developed the Abbott O2O - CLP Portal, an order management system built on Magento 2. The solution automatically assigns orders to the most suitable CLP based on geolocation and inventory, syncs TikTok Shop orders directly to Magento 2, and integrates with Urbox for digital gift distribution. This streamlined Abbott’s entire fulfillment process, significantly reducing delivery times and shipping costs while improving order accuracy and the overall customer experience.

Abbott Vietnam (Abbott)