Case Study: Abbott Laboratories boosts eCommerce efficiency with Magenest

Abbott Laboratories streamlines sales with Magenest and a 0% order growth benchmark

Abbott Laboratories, a major healthcare company, faced challenges in Vietnam with managing its numerous sales channels and partners. This led to data conflicts, revenue loss, and management difficulties. Seeking to optimize and automate its sales processes, Abbott partnered with vendor Magenest for a digital transformation solution.

Magenest implemented an integrated Magento 2 eCommerce platform for Abbott, incorporating automated chatbots, a store locator, and a partner management portal, all supported by AWS infrastructure. This solution streamlined operations, automated sales consultations, and improved inventory management. The project resulted in a significant increase in orders and revenue for Abbott, along with improved user engagement and reduced dependency on third-party marketplaces.

Abbott Laboratories