Case Study: Carlstar Group achieves faster, more agile B2B commerce with Magecom

Carlstar Group halves complexity and cuts TCO with Magecom

Carlstar Group, a leading distributor of specialty tires and wheels, faced significant challenges with an outdated Magento 1 platform and an aging ERP system. These legacy systems caused performance bottlenecks, security risks, and a poor user experience that led customers to bypass their B2B portal. Partnering with Magecom, Carlstar embarked on a strategic rebuild to migrate to Magento Open Source and overcome this technical debt.

Magecom executed a full platform migration, integrating the new system with Carlstar's ERP using optimized APIs and implementing the Hyvä theme for performance. The solution also included a modern CI/CD deployment workflow. This transformation provided Carlstar with real-time data synchronization, a streamlined user experience, and a scalable, future-ready platform. The project measurably reduced their total cost of ownership and gave them full control to innovate, fundamentally changing their digital operations for the better.

Carlstar Group