Case Study: RURU Company Limited achieves streamlined, paperless logistics and cost savings with Magaya Corporation

RURU Company Limited - Customer Case Study

RURU Company Limited is a Dar es Salaam–based freight forwarder that handles diverse imports for Tanzania and neighbouring countries and faces delays and rising port fees at the busy Dar es Salaam seaport. To control rising operational costs and improve customs clearance and customer communications, RURU turned to Magaya Corporation’s logistics solution (Magaya software / Cargo System).

Magaya Corporation implemented its integrated logistics and accounting system, enabling RURU to link shipments with accounting, scan and attach documents, create warehouse receipts and cargo releases, use multi‑currency pricing, and offer a customer portal. The Magaya solution cut manual effort (one‑click liquidation versus manual document matching), eliminated double filing and reduced paper, decreased phone follow‑ups via the customer login, and improved financial visibility through regular P&L and aging reports — boosting organization, reducing errors, and saving time for RURU.

RURU Company Limited

Mbwana Abdallah

Chief Financial Officer