Case Study: Maserati achieves an award-winning interactive iPad e-brochure and boosts customer engagement with Mag+

Maserati - Customer Case Study

Maserati needed to modernize its marketing collateral by turning static brochures into a premium, interactive digital experience to showcase the Quattroporte and the new Ghibli ranges and better engage prospective buyers. To do this, Maserati partnered with Mag+ using the mag+ platform to deliver an iPad-native e-brochure designed for luxury audiences.

Mag+ implemented a richly interactive iPad app with video galleries, high‑quality graphics, dynamic layouts, a car configurator, interactive menu, dealer locator and seamless contact/registration integration. The app drove stronger customer engagement and brand connection and delivered a measurable win for Maserati—earning the Gold Winner award at the World Luxury Awards in Monte Carlo.

Maserati