Case Study: Urban Armor Gear achieves 30.4% more orders with Maestra

Urban Armor Gear lifts Mega Sale orders 30.4% with Maestra

Urban Armor Gear (UAG), a company offering rugged protection for phones and laptops, needed to drive more orders from its annual Mega Sale event. Their challenge was that their previous email platform lacked the flexibility to create the engaging, time-sensitive campaigns required for their intense six-minute daily flash sales.

Maestra implemented a solution that made email and SMS the primary promotional channels. This included a pre-sale sign-up form to build hype, emails redesigned with countdown timers to create urgency, and optimized send times based on live data. This strategy led to a significant measurable impact: a 30.4% increase in orders and a 27.4% increase in revenue year-over-year for the Mega Sale.

Urban Armor Gear