Case Study: italy&co. reduces lead costs by 60% with Maestra Ad Optimization

Uploading the Audience from the CDP into Ad Accounts Helped Restaurant Consulting Company italy&co. Reduce Lead Costs by 2.5 Times

italy&co., a community of restaurant experts, faced the challenge of optimizing its advertising to reduce lead costs and increase conversion rates. To address this, they worked with vendor Maestra to implement its Ad Optimization module.

Maestra's solution automated the transfer of segmented audience data from their CDP into ad accounts. This allowed italy&co. to target high-intent customers with personalized ads on platforms like Facebook and Google. The results were significant, including a 60% reduction in lead acquisition costs, a 41% increase in delivery conversions, a 25% rise in table reservations, and a 15% boost in ROI for contextual advertising.

italy&co.

Anastasia Sokolnikova

Head of Digital Marketing