Case Study: United Colors of Benetton increases order conversions by 10% with Maestra

United Colors of Benetton Personalized Product Cards and Increased Order Conversions by 10%

United Colors of Benetton, a global retail chain, partnered with vendor Maestra to implement website personalization solutions. The challenge was to enhance their direct marketing efforts and personalize the online shopping experience to increase order conversions on their e-commerce store.

Maestra implemented three personalization features: an "X people bought this item" notification on product cards, an "Item advantages" block addressing customer concerns, and a personalized loyalty program signup form. These solutions were quickly installed via an API. The results were significant, with the personalized product cards increasing order conversions by 10% and the advantages block increasing conversions by 6.5%. Maestra's tools allowed for effective A/B testing and provided clear, measurable impact on revenue.

United Colors of Benetton

Alex Vologodsky

E-commerce Director