Case Study: United Colors of Benetton boosts LTV and loyalty membership with Maestra

United Colors of Benetton Increased Customer LTV by 10.3% Year-on-Year with Experimental Loyalty Program Tools

United Colors of Benetton aimed to increase customer lifetime value (LTV) and attract new members to its loyalty program. To address these challenges, the company partnered with the vendor Maestra to utilize its platform for developing and managing an advanced loyalty program.

Maestra implemented a suite of experimental tools, including a gamified application, cascading push notification campaigns, and integrations with third-party partners like Aeroflot Bonus. This solution led to a 10.3% year-on-year increase in customer LTV and grew the number of loyalty program members by 1.5 times. A specific gamification tool, "Giuseppe’s Lamb," was particularly successful, generating $5.60 for every $1 spent.

United Colors of Benetton

Ilya Turkin

Manager