Case Study: Unidragon achieves 7.4% of revenue from personalized cross-sell emails with Maestra

Unidragon generates 7.4% of revenue with Maestra

Unidragon, a puzzle maker known for its unique wooden jigsaw puzzles, faced a challenge where most of its customers remained within a single puzzle category, unaware of the brand’s full collection. This limited cross-category discovery prevented buyers from exploring all available designs. To address this, they worked with Maestra to implement a personalized post-purchase email flow.

Maestra's solution was a cross-sell email flow that recommended new puzzle categories based on a customer’s previous purchases. The entire flow was set up in one day using existing email content. This strategy generated 7.4% of Unidragon's total revenue, exceeding expectations and becoming one of its top revenue-generating flows with minimal effort required.

Unidragon