Case Study: Travelpayouts reduces affiliate churn with Maestra

Travel Affiliate Network Automated Direct Marketing and Reduced Affiliate Churn

Travel Affiliate Network, a global travel affiliate program, faced the challenge of high affiliate churn and inefficient, fragmented marketing communications. To address this, they partnered with the vendor Maestra to implement its marketing automation and Customer Data Platform (CDP) solution to consolidate their customer data and automate outreach.

Maestra's solution integrated the company's disparate data sources into a single platform, enabling highly specific segmentation and the creation of over 300 automated trigger campaigns. This allowed for personalized communication based on user behavior and lifecycle stages. The results included a year-over-year decrease in affiliate churn, and the CRM manager saved an hour per day thanks to the automation of previously manual tasks.

Travel Affiliate Network

Elizaveta Rudykh

Deputy Head of Marketing