Case Study: MIXIT boosts customer loyalty by 90% with Maestra

The Success Story of MIXIT’s Enhanced Loyalty Program and Insights from the Head of CRM Marketing

MIXIT, a natural cosmetics brand, faced the challenge of retaining its loyal customers across its online store and retail network, especially as new sales channels like marketplaces emerged. To address this, they partnered with the vendor Maestra to transform their existing loyalty program.

Maestra provided a solution that enabled a quick and smooth program relaunch, featuring simplified enrollment and new engagement tools like targeted email campaigns and gamified pop-ups. This integration allowed MIXIT to efficiently transfer customers into its most active loyalty segments. The results were significant: Maestra helped MIXIT achieve a 90% increase in its most loyal customer segment, a 105% increase in orders using bonus points, and an impressive 99% loyalty card usage rate among its customers.

MIXIT

Svetlana Tyuftina

CRM Marketer