Case Study: Tefal Doubles Direct Marketing Revenue with Maestra

Tefal Doubled its Revenue from Direct Marketing Thanks to Customer Base Segmentation, Trigger-Based Emails, and A/B Tests

Tefal, a major home and kitchen appliance manufacturer, faced challenges with customer data being stored across multiple sources and wanted to boost engagement and revenue from its direct marketing efforts. The company partnered with the vendor Maestra to implement a Customer Data Platform (CDP) and marketing automation services to consolidate their data and re-design their communication strategy.

Maestra's solution involved segmenting the customer base using an RFM model and launching numerous automated, trigger-based email campaigns alongside A/B tests. As a result, Tefal doubled its email marketing revenue compared to pre-implementation figures. Most significantly, 80% of all direct marketing revenue is now generated by these trigger-based campaigns.

Tefal

Maria Daniltseva

Media and CRM Manager