Case Study: Svaha USA achieves 11.2% revenue assisted by product recommendations with Maestra

Svaha USA boosts revenue 11.2% with Maestra recommendations

Svaha USA, a themed apparel brand, faced a challenge with its previous product recommendation tool, Rebuy. The tool could not properly read the brand's Shopify catalog, incorrectly treating each color variant of a dress as a separate product. This resulted in recommendation widgets being filled with multiple shades of the same item instead of surfacing new and different products for customers.

The solution was to migrate to Maestra's product recommendation service. Maestra correctly grouped product variants and provided rich, interactive widgets that displayed ratings, prices, and size selection. This implementation led to significant results: recommendations now assist 11.2% of total revenue. Furthermore, orders where a customer clicked a recommendation saw a 31.7% increase in average order value and a 34.9% increase in items per order compared to orders without.

Svaha USA