Case Study: Sena achieves 5.6x Memorial Day sales revenue growth with Maestra

SENA boosts Memorial Day sales revenue 5.6x with Maestra

SENA, a maker of cutting-edge motorcycle and cycling gear, faced a challenge where its sales promotions were underperforming due to poor visibility. Most customers landed on pages other than the homepage where sales were featured, and the company was limited in sending email reminders due to unsubscribe risks. To address this, they switched to the Maestra personalization automation platform.

Maestra implemented sticky promo banners visible on every page, smart promotional overlays on product pages, and targeted email reminders enhanced with countdown timers. This solution led to a 5.6x growth in revenue for their Memorial Day sale compared to the previous year. The revenue attributed to email campaigns also increased dramatically from 2.6% to 12.4% of the total sale revenue.

SENA